Blogging to Build Your Brand

blog

What is Blogging?

Blogging can be a great asset to your job search, and it is one of the most powerful and effective ways to define your personal brand, stand out from the crowd and establish your reputation as a leader in your industry or role.

Blogging is essentially all about giving without the prospect of any immediate return. It is not a medium for any type of selling. You are aiming to build long term relationships with the people that read and subscribe to your blog. That means you must enjoy communicating with your target audience and derive real satisfaction from educating or informing your target audience. By offering great tips and advice that is useful and beneficial to your target audience on a regular basis, you’ll begin to be seen as a respected authority in your niche.

A blog is absolutely essential to succeed in certain industries such as digital marketing. This is the most important step of building and defining your personal brand in your niche. Creating a blog gives you the opportunity to really establish your credibility as an authority in your niche and share your knowledge and expertise with your target audience.

Need help figuring out what to put into blog?

It’s quite simple, really – keep your blogs focused on your industry or role with the most up-to-date information. The core areas you’ll want to blog about include industry trends, past projects, and anything that will set you apart from other candidates.

Write about things that inspire you, and what your target audience wants to read and make it relevant to your industry. Generally speaking, people use blogs as an opportunity to share their opinions about topics they are passionate about. With your blog, your primary goal is to dispense information about your industry to showcase your knowledge and expertise. Content that consistently informs, entertains, educates and engages your readers all are excellent choices.

What you want to avoid doing is as follows: talking about your personal life in a way that doesn’t relate to your industry, smearing competitors, and other “low blow” topics. That will define you as a negative person, and not many people in your target audience will want to associate with negativity. Staying both upbeat and professional at all times is generally a good way to go about things when trying to develop your blog.

You should also make sure that you blog regularly and consistently so that you stay top of mind with your target audience. Your readers need to know when they can expect your blog. It’s also about establishing your individual style that sets you apart from everyone else in your niche market. The more you blog about your industry or role and the skillset you bring to the table, the more people will identify you as an authority in your subject-matter. Be sure to set a time to blog at least once a week. Your blogs don’t have to be long, just relevant and fresh so that recruiters and other people in your target audience know that you are active in your industry or role.

Blogging should be a two-way conversation.

You should interact and engage with your audience by responding to comments that have been posted in response to your posts. If people have left comments, return the favour by visiting their blog sites to comment. By engaging in a two-way conversation with your target audience, you are not only showing that you are an engaged and sociable professional, but you are also building your professional network.

You should also aim to publicize your blog by linking it to your professional networking sites such as Linkedln and Twitter. This will help to put your blog to the top of searches on the internet, and don’t forget to put it in your resume. In addition, be sure to include images, links, video and audio in your blog to add some extra power to your blog posts.

Well written and popular blogs impresses employers, and will serve to improve your search engine rankings, which in turn gets more attention to you, builds your online reputation and personal brand, and pushes you up the search rankings. When you are googled by potential employers, they will read all sorts of wonderful content from you, and this will help to further showcase your talents and serve to strengthen the relationships you have with your target audience.

If you choose to specialize in certain industries like SEO, most firms will expect you to have a blog. It will not make any sense to hire someone for their social SEO work if they don’t have an active, interesting, popular and well-written blog. If you are defining your brand as an authority in SEO and social media, it means that every professional article you post on your blog should be designed to attract, inform, acquire and engage your target audience, and brand you as a knowledgeable and helpful expert in SEO and social media.

Beyond setting yourself up as an expert, an additional benefit to blogging is that it keeps you up to date on the most recent SEO and social media trends. This prepares you to ace interviews because you’ve already thought deeply about the subject.