Crafting Your Twitter Bio

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Your bio is one of the most important tools you can use to make your Twitter networking pay off. Craft it wisely and you’ll interest the people that check out your profile and gain followers. Do a poor job of it and you’ll discourage people from following you.

Bear in mind that people you have followed or anyone that is considering following you will usually take the time to read your bio as well as what you’ve been tweeting about before deciding whether to follow you or not. It’s their way of “pre-qualifying” you.

Twitter Bio Basics

You only have 160 characters to impress potential followers by describing what you’re all about in a way that makes a good impression and effectively displays your personality. Now, 160 characters is not a lot. However, the potential impact of those characters is massive. The words you choose to use in your bio are powerful, because a compelling bio can quite easily get you the results you’re looking for on the platform.

twitter bio

Your bio is searchable within Twitter and on search engines as well. What this means is that if someone is searching for you on Google, if you have used your targeted keywords appropriately, your bio on Twitter could be featured prominently in the search engine results page.

Let’s looks at the basics of what makes a good bio.

First of all, it’s important to realize that a good bio is more than just information. You’re trying to display your knowledge and expertise, and make yourself look/sound interesting in the process. For this reason, you’ll want to create a contextually relevant profile bio that is interesting and compelling. For example, if you specialize in web design, simply describing yourself as “a web design professional” is not enough to attract people to your brand.

You’ll want to add some personality and make it evident by stating what makes you an authority at web design.  If you are an SEO specialist, include information that will make a reader who is interested in increasing the amount of targeted traffic to their site want to follow you. Note that you can, and should include links to your website or blog in your bio.

How to Create a Strong Twitter Bio

A strong bio is important because you want to get targeted followers. This is the specific group of people that will engage with you by sharing your content, retweet you and spread the word about what you are offering. If they learn something new from you that is relevant to them, there’s every chance that they’ll share with their own followers; if you tweet something that is in-line with their interests, they’ll retweet.

Targeted followers will engage with you the most, and if fully engaged, can potentially become your brand ambassadors not just on Twitter, but on the social web at large.

Here are some keys:

Your bio is the perfect 160 character summary of you and what you have to offer that can benefit your target audience. You want to attract as many like-minded people as possible with whom you can build relationships with, so it’s important for them to know just how you can help them.

Show your personality.

If you will be using Twitter as your personal brand, potential followers and your target audience in general will want to be assured that you are real and genuine. This is your opportunity to show your personality and demonstrate who you are, and why you are worth following. This is a critical aspect of your presence on Twitter, so it is important to use the space wisely.

Include relevant and targeted keywords.

Twitter is a search tool, too, so it is important to include relevant, targeted keywords in your bio. Services like Klout pull your Twitter bio information as your Klout profile description. Services like FollowerWonk, Formulists, and other Twitter search engines also use keywords in your bio in search results when people are looking for like-minded people to follow.

Think about things that people would search for to find you, and try to include those keywords in your Twitter bio. How do you want people to find you? Through your name, products, services or industry? Your followers will be more likely to become followers if they were searching and found you based on relevant keywords.

Avoid anything controversial.

Don’t put anything controversial on the page that will create any kind of confusion or wariness (about you) in the mind of the reader, such as references to politics or religious affiliations. In addition, you should only add information about the things that you will be posting about.

Mention notable accomplishments.

Considering that you’re trying to impress the readers of your bio – your target audience, it’s important to make yourself appear distinctive and noteworthy and also to back up your claims with facts. It is a great idea to list accomplishments that indicate you have strong knowledge of what you’ll be tweeting about.

For example, if you’re a PPC specialist and a Google Certified Partner, include the certification in your bio because it will be meaningful to people in your target audience. If you say you’re ‘award-winning’, list the specific award. If you have the space, give appropriate links to validate your claims.

It is often a good idea to throw in some references to your humanity. List some of the other aspects of your life that make you an interesting person.

If you are promoting your personal brand, provide information about who you are whilst impressing the reader. That means, don’t waste time on any details that are unnecessary or likely to paint you as boring, potentially, to the reader.

The reader is interested in you as an individual, not who you work for or what you do for a living. Promoting your company in your bio may indicate that you’re only on Twitter to do business.

Tips and Guidelines to Keep in Mind

Keep the following tips in mind when writing your bio:

  • Describe what you are all about in 160 characters or less.
  • Use keywords strategically. The keywords you add to your bio will help you appear in Twitter searches.
  • If you’re a local business looking for local clients, be sure to add your city or its initials in your keyword list. For example, if you’re a plumber, you could add “London plumber” to your Twitter bio if you are looking for clients in London.
  • Include what makes you special, or what makes you stand out from the crowd. This is your USP.
  • show your personality in your bio. If you’re a funny person, bring that across in your bio. If you’re quirky or eccentric, don’t be concerned that people may be put off if you show who you really are. On the contrary, it shows you’re a real human being and your bio will clearly stand out.
  • use your target keywords as close to the beginning of the bio as possible.
  • Share your interests: Let people know what you enjoy doing, and are passionate about. This will help potential followers learn more about you, and relate to you.
  • Let people know your areas of expertise, and be specific. For example, don’t just say you’re an IT professional. If you’re a Cisco Engineer, say so and how long you’ve been practicing. This is particularly important if you are on Twitter to generate leads for your business.
  • Never include anything religious, political or sexual to avoid putting people off following you.
  • If you have awards or certifications that are relevant to what you will be tweeting about, include them in your bio.
  • Show you’re human by adding something personal. If you love basketball and F1, include that in your bio.
  • Include links to your website or blog.
  • be sure to add your location if you’re a local business looking to generate leads.

Consider the following bio:

Seasoned web designer, blog designer, designs websites and blogs, offers designing tips and advice. 

This just looks cheap, spammy and manipulative, and will attract no one. While it is OK to include your target keywords strategically, simply stuffing your bio with keywords is a red flag, and will only serve to put people off following you.

Here’s a couple of examples of great bios. Providing this information in the manner below helps those who read the bio to better understand exactly how you can assist them with their needs.

Software trainer, writer, pirnt production pro. Author of “Real World Print Production” and “Fearless Flash”. Class clown and science student of the year. http://www.softwaretrainers.com

Fearless and results-driven internet marketer. Into sports, keeping fit and good conversation. Google Certified Partner. http://www.seoeducation.org.uk.