Facebook Graph Search is a powerful and advanced Facebook tool that allows you to perform focused searches for people, job titles, companies, places, interests, photos, groups, and more based on keywords that you use in your search. It allows you do really dig into potential employers and uncover some really valuable and actionable insights that you can use to reach out to and engage with them. It is so powerful that you can use it to find your dream employer.
If you’re not located in the US, you may need to change your language settings to get graph search and layout. Note that you still may not get all of the full features of graph search unless you actually live in the United States. Cry me a river. 🙂
Here’s how to get graph search if you live outside the United States:
You can use so many different formulas in Facebook Graph Search to find information and get a better understanding of which companies to target for job search on Facebook.
Every time you “like” on a page, enter an interest (such as search engine optimization or social media), add a credential such as a degree or certification, feature a particular qualification or professional skill or mention any special attributes about yourself, you are effectively profiling yourself. By allowing your detailed activities and interests to be visible to the public this allows recruiters and hiring managers to find and reach out to you.
If you’re logged into Facebook and you’re in your news feed, across the top you’ll have a big box, and it says “Search for people, places, and things.” And when that box is really long across the page, that generally means you have Graph Search.
You can use graph search for networking by searching for friends that work for specific employers you might be interested in working for. To identify any such friends, simply type in “friends of mine that work for Apple”, or “friends that work for Google and live in London.”
The results you get will be in order of connection, but the people who are most closest to you are not necessarily the ones who are going to benefit you the most. If you’re networking, you should probably be looking further afield at “people who are not my friends who work at Apple and live in London“, because in most cases, you probably won’t have any friends that work at your target company. Facebook will show you the friends of friends who meet the search criteria you’ve typed in.
To the right of graph search, you’ll find a lot of search variables that you can use to refine your search. Click on “see more” to see all of them.
It is important to not however, that graph search can only be used to its full potential if users have filled out their profiles as completely as possible including career titles, current company, professional interests, etc.
If you want to find the name of an HR contact at your target company, you can search for “people who are not my friends who work in HR at Apple“. This will show all of the people who meet the specified criteria as long as they have completed the relevant sections of their profile.
If you have a Facebook page and want to find out more about your fans without asking them to complete a survey, you can use graph search to accomplish this.
For example, you can use graph search and enter “favorite interest of people who like (the name of a particular page)”. Facebook shows people, pages, groups, apps, and events that match your search. If you find that a large number of your fans like mountain climbing, you can create compelling content about mountain climbing and use that to engage with your fans.
This is important to know because you can use those insights to create the type of content that will resonate with your fans. You can also monitor how your prospects are interacting with your competitors’ pages so that you can put that knowledge to good use on your site.
You can also search by specific age and interest. For example: “Pages liked by pet owners over the age of 40 who like parrots.”
You can identify groups to join by finding groups of people who like a specific page. For example, “groups of people who like Social Media Examiner.” This is great to really network and get in those groups that are full of people that would have a genuine interest in your brand and business.
Click here for more information on how to use Graph Search.