Social selling refers to the process of identifying, connecting, and actively engaging with your target audiences on social media platforms with the ultimate objective of generating solid referrals, building relationships and increasing visibility.
Social selling is based on the ability to build genuine relationships with your target audience on social platforms such as LinkedIn, Facebook and Twitter. It is essentially about participating in communities and engaging your target audience in two-way conversations rather than simply connecting with anyone and everyone. The major benefit of social selling is the relationship and level of engagement that you, as a job seeker, are able to establish with your existing clients and prospective customers.
The best way to be successful at the social selling process is by informing, educating and offering to help your target audiences with no strings attached. Essentially, everything about social selling revolves around the relationship you are able to develop between yourself and your target audience.
Social media marketing refers to the processes, strategies and tactics used on social networking sites to engage and interact with target audiences with the ultimate aim of achieving personal and business goals and objectives, such as getting a job offer or generating high quality business leads.
Social networking and social media marketing have completely revolutionized and transformed the way businesses connect with their target audience and convert them into brand loyalists. In fact, having a strong social media presence is considered an integral part of marketing today.
The best thing about social media is that it enables you to reveal who you really are, and connect with your target audience on a personal level. It is therefore a perfect tool for building a strong professional network, and engaging, establishing rapport and building relationships with your target audiencs.
As a job seeker, you can leverage social media to connect with your target audience. Social media also presents an effective platform for you to establish your credibility and expertise in your chosen field, expand your reach, define your personal brand, and increase your social influence.
Social media is often used as a platform for building relationships and educating prospects through content marketing. It is also the perfect tool for establishing a strong personal brand online. You can use social media to enhance your visibility, forge meaningful relationships and gain the mindshare of your target audience through conversations powered by popular social networking sites such as Facebook, Twitter, Google+ and LinkedIn.
No other platform today presents such a unique opportunity to connect and build genuine relationships with your target audience. With a strong social media marketing campaign, you can:
Social media is a long term strategy, and it needs to be an integral part of your overall digital marketing strategy. It is not a one-size fits all solution, and it is not a solution for overnight success. It takes careful planning and long term commitment.